Senior Marketing-Campaign Program Manager

Location: Irvine, CA (Hybrid)
Reports To: Global Consumer Brand Digital Marketing (GCBDM) – Operations Lead

Company Description

Sandisk understands how people and businesses consume data and relentlessly innovates to deliver solutions that enable today’s needs and tomorrow’s next big ideas. Sandisk’s portfolio of storage solutions powers creators, gamers, professionals, and businesses around the world.

Position Summary

Sandisk is seeking a Campaign Program Manager to lead operational planning and delivery across a portfolio of integrated global campaigns using centralized workflow management. The role serves as the central program lead across campaign development, production, localization, launch readiness, asset deployment, and post-launch workflows, moving approved strategies into market with clear accountability.

The Program Manager will partner across Brand, Product Marketing, Regions, Social, Ecommerce, Retail, Sales, agencies, and production partners to manage schedules, dependencies, risks, approvals, budgets, and launch requirements. Adobe Workfront is a core platform for campaign planning, workflow management, status tracking, approvals, and reporting, and the successful candidate will be expected to use Workfront proficiently on day one.

Key Responsibilities

Campaign Portfolio & Program Leadership

• Own integrated plans across global campaign launches, including milestones, dependencies, owners, approvals, and launch requirements.
• Build and maintain campaign roadmaps, workbacks, schedules, milestones, and operating rhythms from brief through production, localization, launch, and closeout.
• Translate approved strategies into executable plans across creative, media, social, ecommerce, retail, and regional workstreams.
• Identify risks, resource constraints, and dependencies; drive resolution to protect scope, quality, timing, and launch objectives.
• Lead launch-readiness reviews and decision gates to ensure alignment and complete deliverables before activation.

Creative Production, Assets & Localization

• Manage creative production workflows across assets, formats, channels, markets, and delivery milestones.
• Coordinate asset development, reviews, approvals, versioning, trafficking, and delivery with Brand, agencies, production, and channel teams.
• Lead localization workflows in coordination with Regional Marketers (AMR, EMEA, APJC), ensuring global assets are adapted accurately and on schedule.
• Track asset status and deployment across paid media, social, ecommerce, retail, owned channels, and regions.
• Manage production dependencies and changes to minimize rework, delays, and unnecessary cost.
• Maintain accurate project and workflow information so stakeholders have clear visibility into asset status, ownership, approvals, and delivery dates.

Cross-Functional Governance & Stakeholder Management

• Lead campaign governance across Brand, Product Marketing, Regions, Ecommerce, Retail, Sales, Social, and agencies.
• Drive accountability through clear ownership, due dates, approvals, decisions, and escalation paths.
• Facilitate status meetings, readiness reviews, and working sessions that advance decisions and deliverables.
• Provide executive updates on program health, milestones, risks, dependencies, resources, and decisions.
• Maintain a reliable source of truth for campaign plans, status, assignments, milestones, and workflow documentation.
• Promote consistent adoption of established campaign tools and operating practices across stakeholders and workstreams.

Process, Tools & Operational Excellence

• Own and administer campaign execution within Adobe Workfront, including project setup, intake, planning, schedules, assignments, workflows, approvals, status management, and reporting.
• Maintain accurate and timely campaign information to support portfolio visibility, stakeholder communication, and decision-making.
• Apply established templates, workflows, dashboards, reports, and governance practices to drive consistent campaign execution.
• Track campaign resources and budgets with campaign owners, agencies, production, and Finance.
• Improve campaign processes, workflows, templates, governance, and launch-readiness practices to increase speed and consistency.
• Identify opportunities to improve data quality, workflow efficiency, and user adoption.
• Translate post-launch learnings into process and workflow improvements for future campaigns.
• Improve visibility, accountability, decision speed, and operational effectiveness across the campaign portfolio.

Must-Have Qualifications

• Adept-level proficiency with Adobe Workfront, with hands-on experience using the platform to manage complex marketing or campaign programs, including project planning, schedules, assignments, dependencies, workflows, approvals, status tracking, and reporting.

·       Bachelor’s degree in Marketing, Business, Communications, or a related discipline.

• 7+ years of experience in marketing program management, campaign operations, project management, integrated marketing, or related disciplines.
• Proven experience managing global integrated campaigns from planning through launch.
• Strong program management skills across schedules, workbacks, risks, dependencies, approvals, and stakeholder accountability.
• Experience managing creative production, asset delivery, and agency workflows across channels.
• Experience coordinating localization and regional activation across global markets.
• Strong communication and stakeholder-management skills with the ability to influence without direct authority.
• Ability to drive adoption of established processes and tools across cross-functional teams and external partners.

Nice-to-Have Qualifications

• Experience in consumer electronics, technology, storage, gaming, creator technology, or adjacent categories.
• Experience managing creative, media, production, localization, and vendor partners.
• Experience working within a broader Adobe marketing, content, or creative technology ecosystem.
• PMP, Agile, Scrum, or related project-management certification.

What Success Looks Like

• Deliver global campaigns on time with clear ownership, accurate assets, and strong launch readiness.
• Maintain a reliable operational source of truth for campaign plans, milestones, ownership, status, approvals, dependencies, and reporting.
• Create visibility and accountability across milestones, dependencies, risks, approvals, resources, and decisions.
• Improve production, localization, and asset-delivery efficiency while protecting quality and timing.
• Strengthen cross-functional operating rhythms and stakeholder confidence.
• Build scalable processes and workflows that improve execution consistency, speed, visibility, and operational effectiveness.