Podcast Audience Development Specialist, ABC News Podcasts

About the role

ABC News is seeking an enthusiastic and results-driven Podcast Audience Development Specialist to support audience growth, marketing and engagement efforts across the growing ABC News podcast portfolio. This role will work within the Podcast Programming team and collaborate with cross-functional internal and external partners to help audiences discover, engage with, and return to ABC News podcasts across audio, video, social, and digital platforms.

The ideal candidate is highly organized, digitally savvy, and passionate about podcasts, news, and audience behavior. They should be comfortable coordinating a multi-platform marketing campaign, analyzing performance data, working with creative assets, and identifying emerging trends and opportunities in the podcast marketplace.

This role will support both established ABC News podcast franchises and new launches, helping execute strategies that grow listenership, viewership, engagement, and awareness.

Responsibilities

• Support the development and execution of audience growth strategies across the ABC News podcast portfolio, including publicity, paid marketing, social content, and more
• Create, revise, and deliver creative assets, including audio promos, social posts, video clips and trailers, copy, and other promotional materials for new podcasts
• Route assets through the appropriate internal and external channels for review and approval, and incorporate feedback into later revisions
• Work with internal teams and external partners at other podcast networks to identify and execute cross-promotion opportunities
• Review promotional assets in support of our content that are created by external teams and provide feedback with a critical eye to ensure content aligns with approved brand messaging
• Track podcast, video, and campaign performance, translating data into actionable insights to inform future strategy recommendations
• Maintain timetables to communicate deadlines to stakeholders on cross-functional teams and communicate regularly to ensure deliverables are completed accurately and on schedule
• Support platform merchandising and editorial-feature requests around priority programming and launches
• Coordinate cross-promotion across the ABC News podcast network and identify opportunities to introduce listeners of existing shows to new programming
• Assist with audience-facing initiatives, including live events, partnerships, subscriptions, and other fan engagement opportunities
• Manage entries to various awards and maintain a system to keep track of upcoming deadlines and pending submissions
• Provide additional coordination and administrative support for matters like invoicing, timekeeping, project management, and other podcast initiatives as needed

Basic Qualifications

• Minimum 3 years of experience in marketing, audience development, digital media, social media, podcasting, entertainment, journalism, or a related field
• Experience supporting social media, YouTube, or other digital audience-development initiatives
• Proficiency with Microsoft Office, including Excel, PowerPoint, Word, and Outlook
• Strong organizational and project-management skills with demonstrated attention to detail
• Experience editing video in Avid and proficiency in project creation and organization, with a creative knack for developing compelling content
• Excellent written and verbal communication skills
• Ability to manage multiple projects and priorities simultaneously in a fast-paced environment
• Strong interest in podcasts, digital media, and emerging audience platforms
• Familiarity with major podcast, video and social platforms
• Demonstrated initiative, curiosity and willingness to take on increasing levels of responsibility
• Ability to respond to changing priorities as news and business needs dictate
• Strong interest in news, storytelling, and the evolving audio and video landscape

Preferred Qualifications

• Experience working in podcasting strongly preferred. Experience working in digital media, streaming, entertainment, or news will also be considered if the candidate has a strong familiarity with the podcast industry outside of work experience.
• Familiarity with podcast analytics, audience measurement, and digital marketing tools
• Experience with Airtable
• Knowledge of podcast distribution platforms and the broader podcast marketplace
• Comfort working on true crime and news content, bearing in mind that the subject matter may be sensitive

Required Education

• Bachelor’s degree from an accredited college or university, or equivalent professional experience.

PAY TRANSPARENCY

The hiring range for this position in New York is $63,300 to $84,800 per year, and in Washington, D.C., it is $60,400 to $80,900 per year, and in Philadelphia is $57,500 to $77,100, and in Bristol is $60,400 to $80,900. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

This position is with American Broadcasting Companies, Inc., which is part of a business we call ABC News.

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American Broadcasting Companies, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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