Digital Marketing, Director

About the role

THIS POSITION IS ELIGIBLE UNDER THE TERMS OF THE EMPLOYEE REFERRAL PROGRAM (ERP):

Digital Marketing, Director: Define and execute the marketing operations strategy for scalable growth and optimize performance. Lead and mentor a team of marketing operations professionals, fostering a culture of innovation and collaboration. Partner with functional leaders to align marketing operations with broader organizational goals. Develop and manage scalable workflows, systems, and processes to support marketing initiatives. Oversee campaign execution frameworks and ensure consistency across global teams. Evaluate and improve lead management processes, including lead scoring, routing, and nurturing. Build and manage a robust marketing analytics framework to track performance metrics and ROI. Deliver actionable insights and recommendations to enhance campaign effectiveness and drive business outcomes. Oversee the marketing technology stack, ensuring tools are effectively integrated and utilized. Evaluate and implement new technologies to enhance marketing capabilities and efficiency. Act as the primary liaison with IT and external vendors for marketing technology needs. Partner with field operations and enablement teams to ensure seamless alignment between marketing and sales. Work closely with demand generation, field, and product marketing teams to support campaign execution. Communicate operational performance and insights to senior leadership. 40 hours per week.

Job Requirements: Requires a Bachelor’s degree in Digital Marketing, Information Technology, or related field and 8 years of progressive post-baccalaureate marketing operations experience. Also requires background in: Adobe Analytics; Marketo; Salesforce; Snowflake; Marketing analytics and Reporting; Analytics implementation; and Workato.

Pay Range and Benefits Information:  The base salary range across the U.S. for this role is between $250,522 to $276,000 per year.

Multiple positions available.