Confluent - Product Manager, Growth Marketer

About the role

Employer: (0147) International Business Machines Corporation

About the Role

At Confluent, growth continues beyond signup. We’re building a product-led growth engine that helps technical users reach first value, build sustained usage, adopt additional products, and connect with expert or sales-assisted support at the right moment.

We’re looking for a Growth Marketing Manager to own that growth and expansion journey. This individual-contributor role sits in Confluent’s R&D Product Department, so you’ll work with both fellow Growth Marketers and Growth Product Managers. You’ll define strategy, lead experimentation, and help customers onboard and adopt multiple products.

What you’ll do:

* Own growth & expansion concepts within growth marketing, including email and nurture programs, across onboarding, activation, adoption, re-engagement, and reactivation.
* Own expansion campaigns that drive multi-product adoption: help existing customers adopt additional products, deepen usage across the platform, and grow their footprint.
* Build segmentation and personalization from product usage, account context, and lifecycle stage, working with Product, Marketing, and Data Science.
* Run a prioritized experimentation roadmap: form hypotheses, define test designs and success metrics, interpret results, and decide what to scale, stop, or change.
* Work with Product so lifecycle communications and in-product experiences feel like one customer journey.
* Explore with Product how AI can create new value for customers using Confluent, and use AI to speed up research, analysis, and program execution.
* Build reusable playbooks, measurement standards, and operating processes for lifecycle and expansion marketing.
* Where it makes sense, partner with Developer Relations, Community, and Education to drive further product adoption