Product Marketing Engineer | PADC

About the role

Change the world. Love your job.

The Product Marketing Engineer (PME) is responsible for developing comprehensive business plans, marketing strategies, and go to market for new products for the Precision ADC product line. The PME maintains a current and thorough understanding of customer requirements, both for existing Precision ADC products and future developments within the portfolio.

In this role, the PME identifies, evaluates, and recommends marketing opportunities that are consistent with Precision ADC product line objectives, ensuring TI remains well-positioned to meet evolving market demands and customer design needs.

Responsibilities include:

• Drive DINs to DWINs to grow NR while maintaining profitability
• Maintain close relationships with top tier one customers and the respective account managers to understand opportunities
• Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers
• Plan, manage and execute all marketing activities during the life cycle of a new product (Pre RTM, at RTM and post RTM)
• Review competitive landscape and building strategies to address gaps
• Interface with customers and TI field sales/applications to support DINs
• Follow up weekly and monthly on opportunities; from price escalations, customer visits, sampling activity, etc.
• Collaborate and communicate the product strategies effectively to cross functional teams - price, campaigns, internet marketing, launch etc.

Minimum requirements:

• Minimum education bachelor's degree in electrical engineering or related engineering degree
• 5 years of relevant experience

Preferred qualifications:

• Ability to establish strong relationships with key stakeholders critical to success, both internally and externally
• Strong verbal and written communication skills
• Ability to quickly ramp on new systems and processes
• Demonstrated strong interpersonal, analytical and problem-solving skills
• Ability to work in teams and collaborate effectively with people in different functions
• Ability to take the initiative and drive for results
• Strong time management skills that enable on-time project delivery