Lead Brand Manager, Campaigns

Position Summary

Sandisk is seeking a Senior Brand Manager, Campaigns to lead integrated global campaigns that build brand awareness, engage priority audiences, generate demand, and deliver measurable business results. The role owns campaigns from strategy and brief development through launch, optimization, and post-campaign analysis.

The Senior Brand Manager will connect brand strategy with execution across Product Marketing, Regional Marketing, Social, Ecommerce, Retail, Sales, Communications, and agencies. Success requires integrated marketing leadership, media expertise, cross-functional influence, and the ability to translate insights into scalable global campaigns.

Key Responsibilities

Integrated Campaign Strategy & Development

•  Lead integrated global campaigns from business objective, audience and brief through creative, channel planning, launch, and optimization.

•  Translate brand and product priorities into campaign strategies, messaging, audience journeys, and activation plans across paid, owned, earned, retail, ecommerce, social, and creator channels.

•  Partner with Brand, Product Marketing, Insights, and agencies to develop distinctive, strategically grounded campaign platforms that scale globally.

•  Define campaign roles, deliverables, decisions, and launch requirements with cross-functional teams and the Campaign Program Manager.

Global & Cross-Functional Marketing Leadership

•  Serve as the integrated marketing lead across Product Marketing, Regions, Social, Ecommerce, Retail, Sales, Communications, and agencies.

•  Lead global and regional activation planning, balancing campaign consistency with local opportunities and business priorities.

•  Develop toolkits and guidance that enable regions and channels to extend campaigns while maintaining brand consistency.

•  Drive stakeholder alignment, decisions, and issue resolution throughout campaign development and execution.

Performance & Measurement

•  Partner with media teams and agencies on audience, channel, investment, and optimization recommendations aligned to campaign objectives.

•  Establish KPIs spanning brand, engagement, traffic, demand, conversion, and business impact.

•  Monitor performance and optimize media, creative, audiences, channels, and campaign extensions in market.

•  Lead post-campaign analysis, including attribution, incrementality, insights, and recommendations for future investment.

•  Provide executive updates on campaign strategy, performance, learnings, opportunities, and decisions.

Innovation & Marketing Effectiveness

•  Develop testing agendas that advance creative, media, audience, and channel effectiveness.

•  Identify cultural, partnership, creator, experiential, and emerging-channel opportunities that extend campaign impact.

•  Build campaign best practices and learning frameworks that improve integrated marketing effectiveness.

•  Improve how global campaigns are planned, activated, measured, and scaled with internal teams and agencies.

Must-Have Qualifications

•  Bachelor's degree in Marketing, Business, Communications, or a related discipline.

•  8+ years of experience in integrated marketing, brand marketing, campaign management, media, or related disciplines.

•  Proven experience leading global consumer campaigns from strategy and brief through launch and optimization.

•  Strong integrated marketing experience across paid media, social, ecommerce, retail, creator, communications, and owned channels.

•  Strong media and performance marketing expertise across audience strategy, KPIs, optimization, attribution, and measurement.

•  Experience managing creative, media, and agency partners against strategy, scope, timelines, quality, and budgets.

•  Ability to lead cross-functional teams and influence global stakeholders without direct authority.

•  Strong analytical, presentation, and executive communication skills.

Nice-to-Have Qualifications

•  Experience in consumer electronics, technology, storage, gaming, creator technology, or adjacent categories.

•  Experience managing multimillion-dollar marketing budgets and global media investments.

•  Experience developing global campaign platforms extended and localized across regions.

•  Familiarity with brand lift, marketing mix modeling, incrementality, attribution, and marketing effectiveness.

•  Experience connecting upper-funnel brand activity to retail, ecommerce, demand, and conversion.

What Success Looks Like

•  Deliver global campaigns that achieve brand, engagement, demand, and business objectives.

•  Connect audiences, creative, media, channels, regions, and the customer journey around a unified campaign idea.

•  Improve performance through measurement, optimization, testing, and learning.

•  Build alignment that enables campaigns to scale globally while remaining locally relevant.

•  Strengthen repeatable practices that improve future campaign effectiveness and business impact.